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Open to APM · Product Analyst · Product Ops
Deekshitha
Seeramdas
Open to Associate Product Manager Roles

I turn user signals + data into decisions that ship. Analytical enough to question the metric, empathetic enough to build the right thing.

View Projects →
0K
Transactions Analysed
0
Users Researched
0
CGPA · First Class
0+
Credentials
Deekshitha Seeramdas
Deekshitha Seeramdas
Open to Associate Product Manager Roles
Google PM Certified · Scrum Basics™
Product Analytics SQL Power BI Agile Figma
📍 Hyderabad, Telangana, India
3
Internships
11mo
Experience
2
Publications
Available - Open to Full-Time PM Roles
Product Analytics ◊ Power BI · 833K Transactions ◊ Design Thinking ◊ RICE Prioritisation ◊ North Star Metrics ◊ Jobs-to-be-Done ◊ Figma Prototyping ◊ Google PM Certified ◊ Star Schema · DAX ◊ User Research · JTBD ◊ Product Analytics ◊ Power BI · 833K Transactions ◊ Design Thinking ◊ RICE Prioritisation ◊ North Star Metrics ◊ Jobs-to-be-Done ◊ Figma Prototyping ◊ Google PM Certified ◊ Star Schema · DAX ◊ User Research · JTBD ◊
01 - PM Philosophy
How I think about
building products.
Convictions. Not just frameworks.
Principle 01
Problems Before Solutions
A well-framed problem is worth a month of sprints. Discovery first, always.
Principle 02
Metrics Are Hypotheses
A KPI is a bet. Define the metric, the direction, the threshold — before you ship. Outcomes, not outputs.
Principle 03
Alignment Is the Product
Stakeholder alignment is a PM skill. Unaligned teams ship the wrong thing faster.
02 - Experience
Career Timeline
Three internships. Three industries. One through-line: turning messy reality into clear decisions.
🛠 Krutanic
Project & Technical Analyst - Intern
Sep – Nov 2025 · 3 mos
📍 Telangana · B2B Tech
🎯 Requirements Gathering
  • Redesigned project reporting templates by identifying 3 critical documentation gaps, reducing...
  • Coordinated 5+ cross-functional stakeholders across engineering and business teams to surface...
  • Standardised version control workflows using structured tracking and compliance reviews, improving...
AutoCADDocumentationStakeholder AlignmentRequirements Gathering
🌿 Vertical Green Farms
Operations & Business Analyst - Intern
Jan – Apr 2025 · 4 mos
📍 Hyderabad · AgriTech
🎯 Data-to-Decision Thinking
  • Audited end-to-end hydroponic operations across 6 manual touchpoints, quantifying a 15-20% cost...
  • Designed an automation-based monitoring infrastructure with staged ROI projections - proposal...
  • Authored 4 core SOPs and prepared structured executive reports, improving operational visibility...
OperationsSOP DevelopmentROI AnalysisStakeholder Reporting
🌎 Sri Aurobindo KVK
Field Operations & Data Analyst - Intern
Oct 2024 – Jan 2025 · 4 mos
📍 Suryapet · NGO
🎯 Field Research to Insight
  • Built Excel dashboards tracking supply chain and logistics data across 5 villages, improving...
  • Conducted 20+ field interviews with farmer stakeholders to diagnose operational pain points,...
  • Produced structured risk and progress reports aligned with ICAR standards, streamlining review...
Field ResearchExcel DashboardsUser EmpathyData Insights
Career Roadmap · The Journey
Phase 01
Academic Foundation
BS Agriculture, 9.44 CGPA - systems thinking, data collection.
✓ Done
Phase 02
Field Operations
3 internships across 3 industries - real PM skills, real data.
✓ Done
Phase 03
PM Certification
Google PM, Scrum Basics™, Deloitte Analytics.
✓ Done
Phase 04
APM Role
Joining a product team - APM, Product Analyst, or Ops.
• Active
Phase 05
Senior PM
Lead full product cycles, drive strategy, own the roadmap.
ˆ Planned
03 - Projects
Key Projects
Problem → Research → Insight → Recommendation. Real data, no fluff.
Product Analytics📊
Maven Market Analytics Dashboard
Power BIPower QueryDAXStar Schema
833K
Transactions
59.67%
Profit Margin
0.99%
Return Rate
Data Analytics🏭
Deloitte Data Analytics Virtual Experience
TableauExcelJSONHR Analytics
4
Factories
9
Equip. Types
DEI
Pay Analysis
User Research🏫
Metaverse in Education - User Research & Experience Analysis
TypeformUser PersonasJourney MappingJTBD
11
Respondents
64%
Never tried VR
82%
Won’t pay premium
UX & Product Design👥
LinkedIn Mentorship Feature - Research to Prototype
FigmaDesign ThinkingUser FlowsHi-Fi Wireframes
25
Users Interviewed
72%
No Mentor Access
Hi-Fi
Prototype
UX Research🏠
Lloyds Banking Group - UX Design Introduction
Ethnographic ResearchSurvey DesignData VizCompetitor Analysis
50
Survey Respondents
UX
Audit Completed
2
Features Improved
PRD Writing Internshala PM Course 3 Project
📖
WhatsApp Monetisation -- Full Product Development Lifecycle PRD
PRD Writing RICE Scoring Epics + User Stories Revenue Modelling GTM Strategy Risk Assessment
The Problem

WhatsApp has 3B+ monthly users but generates under $0.60 ARPU globally -- less than 1.2% of Meta's total revenue. Facebook North America ARPU is over $40. This PRD addresses that gap with six distinct monetisation features spanning advertising, SaaS, payments, creator economy, AI, and platform commerce.

6 Features Across 3 Phases
$4-7B
Projected ARR (Year 3)
6
Revenue streams
18mo
Phased roadmap
Non-Goal (Explicit)
No advertising inside private or group chats -- ever. The 2021 privacy backlash proved that breaking user trust in messaging is very hard to recover from.
Deliverables in This PRD
Full feature specs with user flows + business rules + KPIs -- Epics and user stories (P0/P1/P2) -- RICE scoring table -- Risk matrix -- 4-wave GTM strategy -- 6-milestone launch plan -- Launch checklists per feature
03b - PM Portfolio

PM Portfolio Projects

Built to think, talk, and defend like a PM.

Claude AI interface showing sidebar conversation history and information architecture
Feature Teardown

Claude AI · Sidebar IA

Friction mapping, ICE scoring + North Star metric shift

Jobs-to-be-Done ICE North Star Input/Output Metrics
Open Project →
WhatsApp mobile interface showing messaging and product monetisation screens
PRD Writing

WhatsApp · Monetisation

Scoped V1 with explicit out-of-scope decisions using Lenny Rachitsky format

PRD MoSCoW User Stories Now/Next/Later
Open Project →
Notion app blank canvas showing onboarding and activation flow interface
Onboarding Audit

Notion · Activation Flow

5-dimension TTV audit, 3 drop-off risks with impact hypotheses

TTV Aha Moment Hook Model Activation Funnel
Open Project →
Language learning streaks and retention engagement screens representing Duolingo
Growth Experiment

Duolingo · D7 Retention

3 A/B hypotheses targeting day-7 drop-off, RICE-ranked

AARRR RICE A/B Testing MDE
Open Project →
Food product with ingredient label representing AI food transparency scanning in India
Market Sizing

TruthLabel AI · Food Transparency India

Bottom-up TAM -- 180M urban consumers, ₹4,200Cr SAM

TAM/SAM/SOM Beachhead Why Now 2×2 Map
Open Project →
04 - Frameworks in Practice
PM Frameworks
Lived in. Not just listed.
★ RICE Scoring
Feature Prioritisation - Metaverse EdTech Roadmap
Based on my survey data, I used RICE to prioritise the top 3 product recommendations for an EdTech company building metaverse learning.
FeatureRICE%Score
AR phone-based pilot (Sci)93185%23.0 ✓
Proof-of-outcome content82170%11.2
VR headset full course43530%0.7
VR headsets scored lowest despite being the “exciting” option - high confidence the market isn’t ready (64% never tried VR). Data beats intuition.
⭐ North Star Metric
Choosing the Right Metric for the Maven Analytics Product
When building the dashboard, I had to decide what success looks like - views or decisions. The right answer changes everything about what you build.
Decisions made per dashboard sessionNorth Star ✓
Time to insightSupporting metric
Report views (vanity)Rejected
📊 Jobs-to-be-Done
Reframing the EdTech Research Question
The original question assumed the problem was about technology. JTBD reframing revealed the real job users were hiring for.
Original Question
“Do students want to learn in a metaverse?”
JTBD Reframe
“Help me learn by doing - not just watching - so I actually retain what I studied.”
45% cited lack of hands-on experience as their #1 frustration. The job isn’t “metaverse” - it’s active, practical learning. The tech is just a possible solution.
📄 PRD Structure
How I Write a Product Requirements Document
Every spec I write follows this structure - learned through the Internshala PM course and applied to real projects.
1
Problem statement + user evidence
2
Success metrics + North Star definition
3
In-scope / out-of-scope decisions
4
User stories with acceptance criteria
5
Edge cases + dependency map
6
Launch plan + rollback criteria
05 - Skills
Capability Matrix
📊 Data & Analytics
📊 SQL 📈 Power BI 📉 Tableau 📚 DAX & Power Query 📋 Excel 🛠 JSON / Telemetry
🎨 Design & Research
🎨 Figma 🔍 UX Research 👥 User Personas 📷 Journey Mapping 📃 Wireframing 🪪 Design Thinking
📌 Product Management
📝 PRD Writing ⚖ RICE Scoring 🧪 A/B Testing 🔄 Agile / Scrum 🎯 OKRs & Metrics 📄 User Stories 🔧 Roadmapping 🤖 AI Tools
⚙ Operations & Strategy
📋 SOP Development 🤝 Stakeholder Mgmt 📈 ROI Analysis 📌 Process Tracking 🎈 Softr / Airtable 🛶 GIS / FOSS4G
Tools & Stack
🗃 SQL
📊 Power BI
📈 Tableau
🔧 Jira
🎨 Figma
📝 Notion
📋 Google Workspace
🤖 AI Tools
📚 Power Query / DAX
🔄 Scrum Ceremonies
📌 AutoCAD
🌎 FOSS4G / GIS
🎈 Softr / Airtable
06 - Credentials
Certifications
Google Project Management Certificate
Google · Coursera
✓ Verified
Foundations of Digital Marketing & E-commerce
Google · Coursera
✓ Verified
ATLASSIAN
Registered Scrum Basics™
Atlassian
✓ Verified
deloitte
Deloitte Australia - Data Analytics
Deloitte · Forage Virtual Experience
✓ Verified
ANTHROPIC
Anthropic -- Claude 101 Certification
Anthropic
✓ Verified
Generative AI Prompt Engineering Basics
IBM · Coursera
✓ Verified
🐎LLOYDS
UX Design Introduction
Lloyds Banking Group · Forage
✓ Verified
07 - Writing & Insights
Writing
📦
Product Strategy
From Fields to Features: What Farming Taught Me About Product Thinking
How coordinating farmer stakeholders, tracking crop deviation data, and building SOPs in the field maps directly onto APM skills.
Jan 2025
📊
PM Fundamentals
The APM’s Guide to Metrics That Actually Matter
Breaking down North Star metrics, KPIs, and counter-metrics - without the jargon.
Mar 2025
🔄
Agile
Scrum for Beginners: My Week-1 Notes as a Certified PM
Sprints, standups, and retrospectives - what they are and why they work.
Jun 2025
Publications
Research & Writing
🌿
Academic Publication · Vol. 1
Cultivating Resilience: Breeding for Stress Tolerance in Oil Seed Crops
🌸
Academic Publication
Floral Biology and Production Technology of Sapota
Let’s build
something
meaningful.

Open to APM, Product Analyst, and Product Ops roles. Let’s build something real.

📅 Book a 30-min callPick a time that works for you →
✉️deekshithaseeramdas@gmail.com→ 💼linkedin.com/in/sdeekshitha→ ✍️medium.com/@deekshitha_seeramdas→ 📰substack.com/@deekshithaseeramdas→ 📄Download Resume (PDF)→